STRATEGIC MANAGEMENT IN THE MEDIA - LUCY KÜNG

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC; Explains strategic theory and concepts with insight and clarity; Shows how to understand change and decision-making within media organizations -- Back cover. Learn More...

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